Building an adaptable wardrobe needn’t be strenuous, hard work. Rather than dabble too much in trends, investing in menswear staples that will be as cool now as they will in a decade is the way forward. Which is where Verlan comes in. 

The French brand prides itself on producing clothes that straddle the worlds of tailoring and streetwear, infusing classic pieces with a creative energy befitting of Verlan’s Parisian roots. Expect T-shirts, denim jeans, raincoats and sweatshirts, all of which are built to last and feature a signature of the brand: a hidden band of grosgrain tape, which adds a colourful pop to any outfit. 

We can't find products matching the selection.

Using only the best factories in Japan, Italy and France, Verlan is obsessive about its attention to detail. The brand numbers each piece individually, producing batches in limited quantities to ensure its footprint is as sustainable as possible. But which pieces are at the top of our list?

3 key Verlan pieces


A sweatshirt is one of the most versatile garments you can own. Ideal for wearing year round, it’s the perfect layering piece and can work on its own as an outer layer. Verlan’s take is cut from a heavyweight 480gsm cotton jersey, and has been made in Portugal, featuring the brand’s signature grosgrain label at the hem. 

Raw denim jeans 

The ultimate do-anything, go-anywhere bottoms, raw denim jeans can be worn with virtually anything. Verlan’s jeans are made from a 14oz red selvedge denim, and come with a straight and high-waisted fit, with the brand’s signature grosgrain visible on the turn-up. 

Logo bucket hat

A bucket hat may not be the first hat the comes to mind when you think of ‘essential’, but they are surprisingly easy to wear. This one, made from orange waxed cotton, was made as an homage to fisherman, who favoured the style in the early 1900s. Try wearing yours with neutral colours to allow it to shine as a statement piece.

Shop all Verlan at OPUMO.