Established out of a 'pursuit of less', ASKET has been shaking up the world of menswear since its inception in 2015. The Stockholm-based brand was founded by August Bard Bringeus and Jakob Dworsky, who harnessed their frustration with fast fashion to create a permanent collection of clothing staples that count, encompassing the likes of soft cotton T-shirts, classic Oxford shirts and versatile knitwear.

ASKET rejects notions of seasonality and trends, so when it produces new styles, you can be guaranteed that they're made to last. Such is the case with the two latest staple additions to its collection: a hoodie and denim jacket, both meticulously crafted from premium fabrics and designed in accordance with the understated aesthetic that ASKET is so beloved for.

The Hoodie

A hoodie is a must-have in every man's wardrobe, ideal for everyday wear or as a cosy loungewear staple. ASKET's new hoodie is as versatile as they come, stripped from all extraneous details and slightly tailored for an elegant, pared-back look that would work just as well with tailored trousers and a smart blazer as with jeans and sneakers. Made from the brand's custom-developed 100% organic cotton, it boasts ultimate comfort — you'll never want to take it off. Choose from three easy-to-wear colours: dark navy, black or dusty green.

The Raw Denim Jacket

ASKET's raw denim jacket promises decades of wear. Cut from the brand's signature Japanese heritage raw denim, it's both sturdy and stylish, destined to become a go-to staple that you'll reach for time and again. We're particular fans of the utilitarian-style chest pockets with recycled metal hardware. Make a statement with denim-on-denim or opt for a classic look by pairing it with a plain white tee and classic chinos.


  1. Stone Wash Denim Shirt
    £95
  2. Blue Stripe Linen Shirt
    £90
  3. Dark Navy Woven Elastic Belt
    £50
  4. Dark Navy Chino Trousers
    £110
  5. Off White T Shirt
    £30
  6. Matte Black Zip Jacket
    £235
  7. Brown Melange Ribbed Wool Beanie
    £35
  8. Dark Green Pique Polo
    £60
  9. Grey Melange Sweatshirt
    £75
  10. Dark Navy Oxford Shirt
    £80
  11. Brown Melange Merino Wool Polo
    £90
  12. Dark Navy Shorts
    £80
  13. Cold Blue Lightweight T Shirt
    £35
  14. Off White Sweatshirt
    £75

Find your perfect fit with our ASKET sizing guide.



Shop ASKET at OPUMO.