With new brands cropping up every week, it can be hard to keep up with who’s doing what. From footwear through to home accessories, OPUMO stocks brands to watch through every discipline, and they’re all linked by one thing: a focus on great design. 

If you’re on the hunt for up and coming brands with a design-led angle, or on the lookout for established names doing something that little bit different, you’re in the right place. Here are the brands to watch this week. 

Brands to watch this week

Awling

Belts are so often treated as afterthoughts by brands, so it’s refreshing when a company puts as much dedication into them as they deserve. A look can so often be ruined by a lacklustre belt, and Awling knows this, which is why the brand dedicates all its energy into producing some of the best quality belts you’ll find anywhere.

If you haven’t come across the brand before, just know that all its belts are are handmade in England from Italian vegetable tanned leather and brass or pewter hardware - they’re as good as it gets. 


  1. Walnut Brown / Brass Original Belt
    £105
  2. Walnut Brown / Brass Braided Belt
    £130
  3. Form Grey / Citron Modernist Belt
    £105
  4. Form Grey / Grey Modernist Belt
    £105
  5. Pitch Black / Pewter Original Belt
    £105
  6. Oxblood / Terrcaotta Modernist Belt
    £105
  7. Pitch Black / Pewter Modernist Exposed Belt
    £120
  8. Navy / Slate Blue Modernist Belt
    £105
  9. Saddle Brown / Brass Modernist Exposed Belt
    £120
  10. Tan / Polished Pewter Original Belt
    £105
  11. Russett Brown / Brown Modernist Belt
    £105
  12. Pitch Black Pewter Braided Belt
    £130
  13. Chocolate Brown / Brown Modernist Exposed Belt
    £120

Artknit Studios 

Any time a brand is based in Biella, you can hazard a guess at what it’ll specialise in. Biella is known as the capital of wool, so it makes sense that Artknit Studios offers some of the best-made, most interestingly designed knitwear out there.

Perfect for transitional periods, its knits are made from extra fine merino wool, linen or cashmere, all of which feels exceptionally soft against the skin. If you’re looking to upgrade your work from home gear, there is nothing softer or more comfortable than an Artknit Studios knit. 


  1. Camel Linen Knit T Shirt
    £80
  2. Cream Wool Bomber Jacket
    £150
  3. Ivory Linen Polo
    £90
  4. Navy Knit Polo
    £120
  5. Pied De Poule Grey Sartorial Linen Hat
    £60
  6. Blue Navy Round Neck Silk Jumper
    £135
  7. Ivory Linen Knit Shirt
    £105
  8. Navy Organic Cotton Jacket
    £170
  9. Cream Perkins Sweater
    £136
  10. Blue Navy Linen Knit T Shirt
    £80
  11. Navy Overshirt Jacket
    £189
  12. Brown Knit Polo
    £120
  13. Camel Silk Cotton Polo
    £135
  14. Cream Knit Polo
    £120
  15. Ivory Round Neck Silk Jumper
    £135

NOMOS Glashütte

Minimal watches aren’t hard to come by, but there are some brands that do it better than others. NOMOS Glashütte is hard to beat, producing some of the finest pared-back watch designs you’ll ever see, alongside some more elaborate, complicated pieces.

The one thing that ties all of NOMOS’ watches together though is the fact that all of its mechanical movements are made in-house, which is something that was simply not possible at this price point before the brand came along. 


  1. 177 Tangente Neomatik Midnight Blue Watch
    £2,820
  2. 767 Club Campus Neomatik 39 midnight blue Watch
    £2,340
  3. 1109 Metro 38 Watch
    £1,900
  4. 1103 Metro 38 Date Urban Grey Watch
    £2,500
  5. 381 Orion 38 Date White Watch
    £2,360
  6. 1301 Autobahn Neomatik 41 Date Watch
    £3,800
  7. 1106 Metro Neomatik Watch
    £3,040
  8. 385 Orion 1989 Watch
    £2,000
  9. 641 Tangomat Watch
    £2,260
  10. 388 Orion 38 Midnight Blue Watch
    £1,740
  11. 807 Zürich World Time Midnight Blue Watch
    £4,620
  12. 580 Tangente Sport Neomatik 42 Date Watch
    £3,980
  13. 1110 Metro Neomatik Midnight Blue Watch
    £3,120
  14. 172 Tangente Power Reserve Watch
    £2,160
  15. 307 Orion Anthracite Watch
    £1,860

Oliver Cabell 

While it produces a stellar line in Chelsea boots, Oliver Cabell’s sneaker game gets most of the attention, and for good reason. Its Low 1 model is about as good as minimal sneakers get, while its GAT sneakers takes inspiration from vintage German army trainers, at a cost far lower to alternatives on the market.

The brand’s materials are top notch; from Italian nubuck, leather and suede through to its wax cotton laces - it all combines to create a sneaker that’s as well made as anything out there. 


  1. Navy GAT Sneakers
    £150
  2. Navy Nubuck GAT Sneakers
    £150
  3. Cappuccino Chelsea Boots
    £177
  4. Parrot Low 1 Sneakers
    £135
  5. Natural SB 1 Boots
    £177
  6. Ocean Low 1 Sneakers
    £142
  7. Charcoal Low 1 Sneakers
    £164
  8. White Low 1 Sneakers
    £142
  9. Black / White Low 1 Sneakers
    £142
  10. Jet Black Low 1 Sneakers
    £142
  11. Black Chelsea Boots
    £177
  12. Brown SB 1 Boots
    £177
  13. Brown Wilson Boots
    £177
  14. Shoe Whitener
    £14
  15. Green Ray Low 1 Sneakers
    £131

G.H. Bass & Co

If you’re after a pair of penny loafers there’s only one brand you need to know. G.H. Bass created the original design for penny loafers back in the 1920s, and its offering is just as strong today, with the signature silhouette of its Weejuns being constantly reinvented through differing colourways and materials. The latest pairs have been crafted in collaboration with Fred Perry - the G.H. Bass x Fred Perry collection is not to be missed. 


  1. Black / White Leather Penny Loafers
    £130
  2. Mid Brown Suede Easy Weejuns Larson Loafers
    £100
  3. Black Easy Weejuns Larson Pull Up Loafers
    £120
  4. Wine Leather Larson Leather Penny Loafers
    £100
  5. Navy Leather / Suede Mix Larson Penny Loafers
    £140
  6. Mid Brown Easy Weejuns Larson Pull Up Loafers
    £120
  7. Wine Leather Weejuns Larson Penny Loafers
    £140
  8. Wine Easy Weejuns Larkin Wine Leather Loafers
    £100
  9. Wine Easy Weejuns Larson Penny Loafers
    £100
  10. Mid Brown Leather Weejuns Larkin Tassel Loafers
    £140
  11. Mid Brown Jetty II Boater Shoes
    £95
  12. Mid Brown Larson Penny Larson Loafers
    £100
  13. Navy Suede Lincoln Easy Weejuns Loafers
    £120
  14. Earth Suede Easy Weejuns Larson Loafers
    £100
  15. Mid Brown Leather Weejuns Layton Kiltie Moc II Loafers
    £150

Pinqponq 

For functional, hiking-inspired design, Pinqponq is up there with the best backpacks around. Its packs come in a range of sizes but all of them feature a large array of pockets, zipped compartments and purposeful details, which ensures they work just as well as they look. Look out for the tonal black Komut design, which will complete just about any outfit. 


  1. Pure Black Medium Komut Bag
    £175
  2. Airy Olive Medium Blok Backpack
    £146
  3. Rooted Black Purik Backpack
    £86
  4. Cement Taupe Medium Blok Backpack
    £146
  5. Esker Green Klak Backpack
    £102
  6. Anthracite Melange Large Blok Backpack
    £163
  7. Airy Olive Kalm Backpack
    £111
  8. Rye Khaki Medium Blok Backpack
    £146
  9. Vivid Monochrome Klak Backpack
    £76
  10. Coated Anthracite Carrik Backpack
    £135
  11. Coated Anthracite Tetrik Side Bag
    £71
  12. Construct Black Tetrik
    £55
  13. Black Medium Blok Backpack
    £146
  14. Vivid Monochrome Large Blok Backpack
    £199
  15. Tide Blue Klak Backpack
    £76

VIU

From retro sunglasses through to more avantgarde designs, VIU is the destination for those looking for exceptionally made, built-to-last sunglasses. Most of its shades are crafted from high quality Italian acetate - a much better alternative to regular plastic - and feature classic silhouettes which suit a range of face shapes. As the weather heats up it pays to invest in the best. 


  1. VIU
    Caramel Brown Matt Diplomat Sunglasses
    £145
  2. VIU
    Tortoise Matt Cultivated Sunglasses
    £145
  3. VIU
    Gold Havana Brash Sunglasses
    £145
  4. VIU
    Tortoise Matt Expert Glasses
    £165
  5. VIU
    Berry Havana Shiny Sunglasses
    £145
  6. VIU
    Tortoise Matt Noble Sunglasses
    £145
  7. VIU
    Brown Beast Sunglasses
    £145
  8. VIU
    Tortoise Matt Pleasant Sunglasses
    £145
  9. VIU
    Navy Blue Shiny Hustler Sunglasses
    £145
  10. VIU
    Caramel Brown Matt Dapper Sunglasses
    £145
  11. VIU
    Taupe Shiny Contemporary Sunglasses
    £145
  12. VIU
    Dark Havana Matt Smart Sunglasses
    £145
  13. VIU
    Black Havanna Shiny Dapper Glasses
    £165
  14. VIU
    Petrol Transparent Shiny Earnest Sunglasses
    £145
  15. VIU
    Ash Brown Matt Polished Glasses
    £165

Shop all the latest drops on OPUMO.