With new brands cropping up every week, it can be hard to keep up with who’s doing what. From footwear through to home accessories, OPUMO stocks brands to watch through every discipline, and they’re all linked by one thing: a focus on great design. 

If you’re on the hunt for up and coming brands with a design-led angle, or on the lookout for established names doing something that little bit different, you’re in the right place. Here are the brands to watch this week. 

Brands to watch this week

Awling

Belts are so often treated as afterthoughts by brands, so it’s refreshing when a company puts as much dedication into them as they deserve. A look can so often be ruined by a lacklustre belt, and Awling knows this, which is why the brand dedicates all its energy into producing some of the best quality belts you’ll find anywhere.

If you haven’t come across the brand before, just know that all its belts are are handmade in England from Italian vegetable tanned leather and brass or pewter hardware - they’re as good as it gets. 


  1. Pitch Black Pewter Braided Belt
    From £130
  2. Oxblood / Terrcaotta Modernist Belt
    £105
  3. Walnut Brown / Brass Braided Belt
    From £130
  4. Pitch Black / Pewter Original Belt
    From £105
  5. Chocolate Brown / Brown Modernist Exposed Belt
    £120
  6. Navy / Slate Blue Modernist Belt
    £105
  7. Saddle Brown / Brass Modernist Exposed Belt
    £120
  8. Form Grey / Citron Modernist Belt
    £105
  9. Walnut Brown / Brass Original Belt
    From £105
  10. Russett Brown / Brown Modernist Belt
    £105
  11. Form Grey / Grey Modernist Belt
    £105
  12. Pitch Black / Pewter Modernist Exposed Belt
    £120
  13. Tan / Polished Pewter Original Belt
    £105

Artknit Studios 

Any time a brand is based in Biella, you can hazard a guess at what it’ll specialise in. Biella is known as the capital of wool, so it makes sense that Artknit Studios offers some of the best-made, most interestingly designed knitwear out there.

Perfect for transitional periods, its knits are made from extra fine merino wool, linen or cashmere, all of which feels exceptionally soft against the skin. If you’re looking to upgrade your work from home gear, there is nothing softer or more comfortable than an Artknit Studios knit. 



NOMOS Glashütte

Minimal watches aren’t hard to come by, but there are some brands that do it better than others. NOMOS Glashütte is hard to beat, producing some of the finest pared-back watch designs you’ll ever see, alongside some more elaborate, complicated pieces.

The one thing that ties all of NOMOS’ watches together though is the fact that all of its mechanical movements are made in-house, which is something that was simply not possible at this price point before the brand came along. 


  1. 177 Tangente Neomatik Midnight Blue Watch
    £2,820
  2. 392 Orion Neomatik Watch
    £2,840
  3. 386 Orion 38 White Watch
    £1,960
  4. 603 Tangomat Ruthenium Watch
    £2,560
  5. 807 Zürich World Time Midnight Blue Watch
    £4,620
  6. 1114 Metro Neomatik 39 Silvercut Watch
    £3,260
  7. 251 Ludwig Automatic Watch
    £2,460
  8. 805 Zürich World Time Watch
    £4,500
  9. 1115 Metro Neomatik Midnight Blue Watch
    £3,260
  10. 744 Club Neomatik Siren White Watch
    £2,500
  11. 581 Tangente Sport Neomatic 42 Date Marine Black Watch
    £3,980

Oliver Cabell 

While it produces a stellar line in Chelsea boots, Oliver Cabell’s sneaker game gets most of the attention, and for good reason. Its Low 1 model is about as good as minimal sneakers get, while its GAT sneakers takes inspiration from vintage German army trainers, at a cost far lower to alternatives on the market.

The brand’s materials are top notch; from Italian nubuck, leather and suede through to its wax cotton laces - it all combines to create a sneaker that’s as well made as anything out there. 


  1. Navy Cameron Cord Bracelet
    £34
  2. Black Cameron Cord Bracelet
    £34
  3. Black Gordon Leather Bracelet
    £44
  4. Red Cameron Cord Bracelet
    £34
  5. Fish Serving Plate No.3
    £120
  6. Tan Drake Hiker Low Sneakers
    £190
  7. Sage Green Bedtime Bundle
    From £392

G.H. Bass & Co

If you’re after a pair of penny loafers there’s only one brand you need to know. G.H. Bass created the original design for penny loafers back in the 1920s, and its offering is just as strong today, with the signature silhouette of its Weejuns being constantly reinvented through differing colourways and materials. The latest pairs have been crafted in collaboration with Fred Perry - the G.H. Bass x Fred Perry collection is not to be missed. 


  1. Mid Brown Leather Weejuns Larkin Tassel Loafers
    £140
  2. Mid Brown Easy Weejuns Larson Penny Loafers
    £100
  3. Wine Larkin Easy Weejuns Leather Loafers
    £100
  4. Black Larkin Easy Weejuns Leather Loafers
    £100
  5. Wine Easy Weejuns Larson Penny Loafers
    £100 £70
  6. Mid Brown Jetty II Boater Shoes
    £95
  7. Black Easy Weejuns Leather Penny Loafers
    £90
  8. Dark Brown Suede Easy Weejuns Larson Loafers
    £100
  9. Black Leather Weejuns Larkin Tassel Loafers
    £140
  10. Black Leather Weejuns Larson Penny Loafers
    £140
  11. Brown Leather / Suede Mix Larson Penny Loafers
    £140
  12. Black Easy Weejuns Larkin Wine Leather Loafers
    £100 £70
  13. Black / White Leather Penny Loafers
    £130
  14. Wine Leather Weejuns Larson Penny Loafers
    £140
  15. Mid Brown Leather Weejuns Layton Kiltie Moc II Loafers
    £150

Pinqponq 

For functional, hiking-inspired design, Pinqponq is up there with the best backpacks around. Its packs come in a range of sizes but all of them feature a large array of pockets, zipped compartments and purposeful details, which ensures they work just as well as they look. Look out for the tonal black Komut design, which will complete just about any outfit. 


  1. Coated Khaki Blok Medium Backpack
    £178
  2. Coated Anthracite Carrik Backpack
    £135
  3. Coated Anthracite Blok Medium Backpack
    £177
  4. Coated Anthracite Tetrik Side Bag
    £71
  5. Coated Khaki Tetrik Side Bag
    £71
  6. Coated Khaki Carrik Backpack
    £134
  7. Coated Anthracite Wallet
    £13
  8. Pastel Blue Trancoso Beach Bat
    £160
  9. Character Sunglasses
    From £95

VIU

From retro sunglasses through to more avantgarde designs, VIU is the destination for those looking for exceptionally made, built-to-last sunglasses. Most of its shades are crafted from high quality Italian acetate - a much better alternative to regular plastic - and feature classic silhouettes which suit a range of face shapes. As the weather heats up it pays to invest in the best. 


  1. Khaki 360 GSM Sweatshirt
    £85
  2. JAK
    White / Black Atlas Sneakers
    £218
  3. Fish Serving Plate No.5
    £120
  4. Mason / Grey / Egret Chuck 70 Hi' Sneakers
    £70
  5. Counter Plant by David Kitz
    From £392
  6. Hem
    Walnut / Black Key Side Table
    £262
  7. Black Corduroy Storage Pants
    £210
  8. Granite Grey Medium Knit
    £160
  9. Mustard / Black Plus Rug
    From £5

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