Sustainability has become a buzzword in recent years, with many clothing and accessory brands jumping on the bandwagon and attaching themselves to the label. Yet total transparency and real action are still hard to come by, and it's becoming increasingly difficult to discern which brands are actually taking sustainability seriously, beyond a hollow mission statement. This is where we come in. To assist you in making informed choices about the clothes you buy, we're highlighting sustainable menswear brands that are paving the way in terms of eco-friendly fabrics, transparency around manufacturing methods and fair working conditions.

ASKET

ASKET is lighting the way for sustainable menswear brands when it comes to traceability. Even in 2020, the extent of traceability for many brands is a simple ‘made in…’ label. This no longer makes any sense because of the complexity of supply chains.

With eco-friendly labels like ASKET providing in-depth analyses of the origins of each component, we as the consumers can make informed decisions about the clothing that we choose to invest in, and the type of businesses that we choose to endorse. 


  1. Dark Navy Lightweight T Shirt
    £35
  2. Dark Navy Oxford Shirt
    £80
  3. Charcoal Melange Merino Zip Cardigan
    £155
  4. Beige Chino Trousers
    £110
  5. Blue Stripe Linen Shirt
    £90
  6. Dark Navy Cotton Sweatshirt
    £75
  7. Light Grey Merino Sweater
    £85
  8. Taupe Chino Trousers
    £110
  9. Burgundy Sweatshirt
    £75
  10. White Oxford Shirt
    £80
  11. Black Long Sleeve T Shirt
    £50
  12. Brown Leather Belt
    £70
  13. Blue Stripe Oxford Shirt
    £80
  14. Burgundy Merino-Cashmere Scarf
    £50
  15. Off White Lightweight T Shirt
    £35

Artknit Studios 

Based in Biella, Italy, Artknit Studios is famed for its hand-crafted knitwear, the likes of which is among the finest in the world. It’s arguably the brand’s sustainable credentials that are most impressive though. From the factories it uses to its fabrics, it makes every effort to be as kind to the planet, and the people it employs, as possible.

Take for example its eco-cashmere fabric - it’s made in Italy from leftover cuts and excess fabric, reducing its environmental impact by 92% when compared to fast-fashion cashmere.  


  1. Navy Wool Bomber Jacket
    £155
  2. Ivory Linen Knit T Shirt
    £80
  3. Blue Navy Linen Knit Shirt
    £105
  4. Ivory Organic Cotton Jacket
    £170
  5. Blue Navy Round Neck Silk Jumper
    £135
  6. Cream Wool Bomber Jacket
    £150
  7. Blue Navy Lightweight Silk Sweater
    £150
  8. Ivory Linen Knit Shirt
    £105
  9. Ivory Round Neck Silk Jumper
    £135
  10. Camel Silk Cotton Polo
    £135

Riley Studio 

Riley Studio has been on a mission to reduce its environmental impact since it was founded. It only works with the most eco-friendly fabrics including organic cotton, lyocell and Q-NOVA by Fulgar, which is made from waste materials that would have otherwise been thrown away. This, along with its commitment to making conscious consumerism the norm, makes Riley Studio one of the most sustainable menswear brands around. 


  1. Mulberry Riley Classic Sweatshirt
    £75
  2. Marine Modular Anorak
    £210
  3. Cloud Recycled Cashmere Sweater
    £280
  4. Clay Co-Ord Track Pants
    £110
  5. Cloud Recycled Cashmere Beanie
    £65
  6. Midnight Co-Ord Track Pants
    £110
  7. Forest Human Kind Classic T Shirt
    £45
  8. Forest Co-Ord Track Pants
    £110
  9. Mulberry Classic Hoodie
    £85
  10. White Human Kind Classic T Shirt
    £45
  11. Clay Co-Ord Track Jacket
    £150
  12. Forest Co-Ord Track Jacket
    £150
  13. Oat Long Sleeve Pocket T Shirt
    £65
  14. Charcoal Recycled Cashmere Sweater
    £280

WAHTS 

WAHTS chooses to manufacture all of its products in Portugal, a country that’s become known as the epicentre of European textile craftsmanship. The brand works with specialist ateliers that are known for producing one thing at the best level possible, from jersey factories to shoe craftsman. WAHTS also only works with partners who’ve achieved the Oeko-Tex Standard 100 certification, which means that every fibre, thread and button produced is ecologically harmless. 


  1. Light Marl Blue Tailored Jersey Barton Shirt
    £118
  2. Grey Melange Rowe Pique Sweatshirt
    £91
  3. Light Marl Blue Pique Dean T Shirt
    £72
  4. Light Marl Grey Shelton Tech Jersey Jacket
    £274
  5. White Marl Woods T Shirt
    £54
  6. Navy Blue Pique Dean T Shirt
    £72
  7. Green Melange Rowe Pique Sweatshirt
    £91
  8. White Rice Polo Shirt
    £91
  9. Navy Crewneck Woods T Shirt
    £54
  10. Navy Blue Rowe Pique Sweatshirt
    £91
  11. Army Green Tailored Jersey Barton Shirt
    £118
  12. Army Green Melange Pique Dean T Shirt
    £72
  13. Light Grey Bates Tech Jersey Shorts
    £182
  14. Navy Rice Polo Shirt
    £91
  15. Navy / White Melange Rice Polo Shirt
    £91

Sheep Inc.

Sheep Inc. is on a mission to revolutionise the fashion industry. And they're doing it one sweater at a time. As the world's first carbon negative fashion brand, it works with sustainable suppliers, like sheep stations who use regenerative farming methods and an Italian yarn mill that runs on renewable energy. Any remaining carbon impact is mitigated ten times over, by investing funds from every sale into environmental projects. The best bit? In an attempt to better connect customers with the journey of their clothes, each sweater comes with an adoptee sheep that you can keep track of.


  1. Moss Green Medium Knit
    £160
  2. Sunset Coral Light Knit Sweater
    £130
  3. Granite Grey Medium Knit
    £160
  4. Marine Blue LT 01 Sneakers
    £229
  5. Fish Serving Plate No.6
    £120
  6. Dusty Blue 220 GSM T Shirt
    £38
  7. JAK
    Black Royal Sneakers
    £137
  8. Light Yellow Flannel Shirt
    £63
  9. Dark Green Core Bedding Set
    £149

Aeance

Munich-based performance wear brand Aeance was founded upon the philosophy of 'less, but better'. The brand is committed to creating garments with the least possible impact on the environment, using eco-friendly fabrics that range from sustainable synthetic blends to the finest merino wool. It has even gone so far as to set up a supply chain focusing on eco-sustainability and ethical responsibility. Aeance's collections are non-seasonal, fusing minimalist style and functionality in the form of wardrobe staples that you'll reach for time and again.


  1. Black Long Sleeve Jersey T Shirt
    £131
  2. Red Light Padded Jacket
    £336
  3. Mid Blue Padded Vest
    £262
  4. Dark Blue Trousers
    £224
  5. Light Grey Long Sleeve Jersey T Shirt
    £131
  6. Mid Grey Light Padded Jacket
    £336
  7. Black Jersey Jacket
    £215
  8. Dark Blue Jersey Jacket
    £215
  9. Mid Blue Long Sleeve Jersey T Shirt
    £131
  10. Black Adaptive Jacket
    £364
  11. Black Short Sleeve Jersey T Shirt
    £112
  12. Light Grey Jersey Jacket
    £215
  13. Dark Blue / Light Grey Adaptive Jacket
    £364
  14. Dark Blue Light Padded Jacket
    £336

Colorful Standard

Colorful Standard creates season-less wardrobe staples designed to transcend trends and stand the test of time. All of its essential garments — which range from T-shirts and shorts to hoodies and sweatpants — are made from 100% organic cotton by fairly-paid factory workers in Portugal. Plus, the label is committed to giving 5% of its proceedings to its newly established football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.


  1. Deep Black Classic Organic LS T Shirt
    £37
  2. Lava Grey Classic Organic T Shirt
    £27
  3. Faded Mint Classic Organic T Shirt
    £27
  4. Deep Black Classic Merino Wool Crew
    £92
  5. Desert Khaki Classic Organic Crew
    £55
  6. Oxblood Red Classic Organic Hoodie
    £64
  7. Coffee Brown Classic Organic Hoodie
    £64
  8. Optical White Classic Organic T Shirt
    £27
  9. Hunter Green Classic Organic T Shirt
    £27
  10. Hunter Green Classic Organic Crew
    £55
  11. Petrol Blue Classic Organic Hoodie
    £64
  12. Petrol Blue Classic Organic Zip Hoodie
    £73
  13. Heather Grey Classic Organic LS T Shirt
    £37
  14. Dusty Olive Classic Organic Zip Hoodie
    £73
  15. Sahara Camel Classic Organic Hoodie
    £64

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