With new brands cropping up every week, it can be hard to keep up with who’s doing what. From footwear through to home accessories, OPUMO stocks brands to watch through every discipline, and they’re all linked by one thing: a focus on great design. 

If you’re on the hunt for up and coming brands with a design-led angle, or on the lookout for established names doing something that little bit different, you’re in the right place. Here are the brands to watch this week. 

Brands to watch this week

Awling

Belts are so often treated as afterthoughts by brands, so it’s refreshing when a company puts as much dedication into them as they deserve. A look can so often be ruined by a lacklustre belt, and Awling knows this, which is why the brand dedicates all its energy into producing some of the best quality belts you’ll find anywhere.

If you haven’t come across the brand before, just know that all its belts are are handmade in England from Italian vegetable tanned leather and brass or pewter hardware - they’re as good as it gets. 


  1. Pitch Black / Pewter Modernist Exposed Belt
    £120
  2. Form Grey / Citron Modernist Belt
    £105
  3. Saddle Brown / Brass Modernist Exposed Belt
    £120
  4. Russett Brown / Brown Modernist Belt
    £105
  5. Navy / Slate Blue Modernist Belt
    £105
  6. Chocolate Brown / Brown Modernist Exposed Belt
    £120
  7. Pitch Black Pewter Braided Belt
    £130
  8. Walnut Brown / Brass Braided Belt
    £130
  9. Oxblood / Terrcaotta Modernist Belt
    £105
  10. Pitch Black / Pewter Original Belt
    £105
  11. Walnut Brown / Brass Original Belt
    £105
  12. Form Grey / Grey Modernist Belt
    £105
  13. Tan / Polished Pewter Original Belt
    £105

Artknit Studios 

Any time a brand is based in Biella, you can hazard a guess at what it’ll specialise in. Biella is known as the capital of wool, so it makes sense that Artknit Studios offers some of the best-made, most interestingly designed knitwear out there.

Perfect for transitional periods, its knits are made from extra fine merino wool, linen or cashmere, all of which feels exceptionally soft against the skin. If you’re looking to upgrade your work from home gear, there is nothing softer or more comfortable than an Artknit Studios knit. 


  1. Navy Knit Polo
    £120
  2. Brick Red Cotton Polo
    £135
  3. Navy Overshirt Jacket
    £189
  4. Navy Organic Cotton Jacket
    £170
  5. Ivory Round Neck Silk Jumper
    £135
  6. Navy Wool Bomber Jacket
    £155
  7. Blue Navy Linen Knit T Shirt
    £80
  8. Navy Perkins Sweater
    £136
  9. Jungle Perkins Sweater
    £136
  10. Ivory Organic Cotton Jacket
    £170
  11. Camel Silk Cotton Polo
    £135
  12. Pied De Poule Grey Sartorial Linen Hat
    £60
  13. Camel Linen Polo
    £90
  14. Cream Perkins Sweater
    £136
  15. Ivory Linen Knit T Shirt
    £80

NOMOS Glashütte

Minimal watches aren’t hard to come by, but there are some brands that do it better than others. NOMOS Glashütte is hard to beat, producing some of the finest pared-back watch designs you’ll ever see, alongside some more elaborate, complicated pieces.

The one thing that ties all of NOMOS’ watches together though is the fact that all of its mechanical movements are made in-house, which is something that was simply not possible at this price point before the brand came along. 


  1. 581 Tangente Sport Neomatic 42 Date Marine Black Watch
    £3,980
  2. 381 Orion 38 Date White Watch
    £2,360
  3. 552 Atlantic Ahoi Watch
    £3,140
  4. 235 Ludwig 38 Watch
    £1,580
  5. 553 Atlantic Ahoi Watch
    £3,620
  6. 1112 Metro 38 Urban Grey Watch
    £1,940
  7. 1109 Metro 38 Watch
    £1,900
  8. 101 Tangente Watch
    £1,460
  9. 251 Ludwig Automatic Watch
    £2,460
  10. 1205 Minimatik Midnight Blue Watch
    £3,000
  11. 1102 Metro 38 Date Watch
    £2,420
  12. 781 Club Sport Neomatik 42 Date Black Watch
    £3,220
  13. 175 Tangente Neomatik Watch
    £2,740
  14. 1303 Autobahn Neomatik 41 Date Sports Grey Watch
    £3,800
  15. 1302 Autobahn Neomatik 41 Date Midnight Blue Watch
    £3,800

Oliver Cabell 

While it produces a stellar line in Chelsea boots, Oliver Cabell’s sneaker game gets most of the attention, and for good reason. Its Low 1 model is about as good as minimal sneakers get, while its GAT sneakers takes inspiration from vintage German army trainers, at a cost far lower to alternatives on the market.

The brand’s materials are top notch; from Italian nubuck, leather and suede through to its wax cotton laces - it all combines to create a sneaker that’s as well made as anything out there. 


  1. Navy GAT Sneakers
    £150
  2. Navy Low 1 Sneakers
    £142
  3. Slate Low 1 Sneakers
    £142
  4. Charcoal Low 1 Sneakers
    £164
  5. Jet Black Low 1 Sneakers
    £142
  6. Black Wilson Boots
    £177
  7. Black Phoenix Sneakers
    £79
  8. Black Court Sneakers
    £183
  9. Green Ray Low 1 Sneakers
    £131
  10. Parrot Low 1 Sneakers
    £135
  11. Ash Chelsea Boots
    £177
  12. Navy Nubuck GAT Sneakers
    £150
  13. Brown Roughout SB 1 Boots
    £177

G.H. Bass & Co

If you’re after a pair of penny loafers there’s only one brand you need to know. G.H. Bass created the original design for penny loafers back in the 1920s, and its offering is just as strong today, with the signature silhouette of its Weejuns being constantly reinvented through differing colourways and materials. The latest pairs have been crafted in collaboration with Fred Perry - the G.H. Bass x Fred Perry collection is not to be missed. 


  1. Mid Brown Wedge Larson Loafers
    £130
  2. Wine Larkin Easy Weejuns Leather Loafers
    £100
  3. Mid Brown Larson Penny Larson Loafers
    £100
  4. Brown Leather / Suede Mix Larson Penny Loafers
    £140
  5. Wine Leather Easy Weejuns Lincoln Loafers
    £120
  6. Black Leather Weejuns Larson Penny Loafers
    £140
  7. Mid Brown Suede Easy Weejuns Larson Loafers
    £100
  8. Mid Brown Leather Weejuns Larson Penny Loafers
    £140
  9. Black Easy Weejuns Larson Penny Loafers
    £100
  10. Black Leather Weejuns Larkin Tassel Loafers
    £140
  11. Navy Leather / Suede Mix Larson Penny Loafers
    £140
  12. Mid Brown Easy Weejuns Larson Penny Loafers
    £100
  13. Black Easy Weejuns Leather Penny Loafers
    £90
  14. Black Larson Easy Weejuns Leather Loafers
    £100
  15. Cognac Easy Weejuns Leather Penny Loafers
    £90

Pinqponq 

For functional, hiking-inspired design, Pinqponq is up there with the best backpacks around. Its packs come in a range of sizes but all of them feature a large array of pockets, zipped compartments and purposeful details, which ensures they work just as well as they look. Look out for the tonal black Komut design, which will complete just about any outfit. 


  1. Tonal Khaki Blok Large Backpack
    £189
  2. Black Medium Blok Backpack
    £146
  3. Esker Green Large Blok Backpack
    £189
  4. Rooted Black Klak Backpack
    £76
  5. Vivid Monochrome Klak Backpack
    £76
  6. Coated Khaki Tetrik Side Bag
    £71
  7. Cement Taupe Medium Blok Backpack
    £146
  8. Airy Olive Kalm Backpack
    £111
  9. Coated Anthracite Tetrik Side Bag
    £71
  10. Black Medium Construct Backpack
    £146
  11. Rooted Black Kalm Backpack
    £111
  12. Pure Black Medium Komut Bag
    £175
  13. Tide Blue Klak Backpack
    £76
  14. Coated Khaki Blod Medium Backpack
    £178
  15. Polished Black Blok Large Backpack
    £189

VIU

From retro sunglasses through to more avantgarde designs, VIU is the destination for those looking for exceptionally made, built-to-last sunglasses. Most of its shades are crafted from high quality Italian acetate - a much better alternative to regular plastic - and feature classic silhouettes which suit a range of face shapes. As the weather heats up it pays to invest in the best. 


  1. VIU
    Berry Havana Shiny Sunglasses
    £145
  2. VIU
    Silver Voyager Sunglasses
    £205
  3. VIU
    Black Transparent Shiny Noble Sunglasses
    £145
  4. VIU
    Matt Tortoise Expert Sunglasses
    £145
  5. VIU
    Black Havanna Shiny Dapper Glasses
    £165
  6. VIU
    Yellow Shiny Noble Sunglasses
    £145
  7. VIU
    Tortoise Matt Cultivated Sunglasses
    £145
  8. VIU
    Black Shiny Hustler Sunglasses
    £145
  9. VIU
    Graphite Matt Pioneer Sunglasses
    £205
  10. VIU
    Black Transparent Shiny Sunglasses
    £145
  11. VIU
    Navy Blue Shiny Hustler Sunglasses
    £145
  12. VIU
    Black-Tiger Shiny Polished Glasses
    £165
  13. VIU
    Brown Beast Sunglasses
    £145
  14. VIU
    Taupe Shiny Contemporary Sunglasses
    £145
  15. VIU
    Ruby Shiny Noble Sunglasses
    £145

Shop all the latest drops on OPUMO.